Bruno Alves not settling for 2nd best?

So it begins. Dust off your 'going for 55' banners ready for the 2017/18 season

Season ticket sales must have taken a battering after celtic romped to a domestic clean sweep. At least that would explain the hot air from new Rangers signing Bruno Alves. He won't settle for 2nd best with the Ibrox club.

Probably just as well, Bruno. You've just joined the 3rd best club in the country.

Bruno Alves stoking the fire

It's hard to imagine even the most dyed in the wool Rangers fan believing any of this, especially after all the banging of the drum and the propaganda from last season. In an interview, Alves states he wants to be a champion again. Since his Cagliari deal was cut short for a nominal fee, will the euro 2016 winner really be playing with rangers into his 50s so he can lift the Premiership title. That's how far they are behind Celtic.

Alves will improve the rangers back line. But not by much. Cagliari shipped 76 goals last season. While I don't know how many Alves was culpable for, Its clear that the management see him as a weak link, shipping him out for next to nothing. But one thing is certain - Pedro Caixinha is adopting the wrong approach - the same approach Warbuton had when he signed Senderos, Hill and Barton. What Rangers need is youngsters with potential and sell on value. This isn't hard to understand.

Until Rangers realise, they will continue to be miles behind their city rivals.

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